MarketMaps

Strategic Market Research and campaign planning reports - Blueprints before you Build

About Marketmaps

MarketMaps is Dillon Digital's strategic research and campaign planning service for business owners ready to obtain a birds-eye view of their industry and local marketplace and audit their current positioning before structuring their online marketing strategy.

These reports are designed to eliminate guesswork by clearly showing where your business stands, where opportunity exists, and how to move forward intelligently.

A MarketMap is required before launching any managed campaigns under our ContentContractor full-service copywriting and campaign implementation packages. However, the report can also be purchased as a standalone strategic asset to run your campaign in-house.

Industry Analysis

Pinpoint Your Positioning

Understand exactly how your business fits within your local market, including your competitive landscape, pricing strategy and dynamics, service mix, and ideal client profile.

Identify Underserved Opportunities

Reveal market segments, messaging angles, and promotional channels your competitors are underutilizing, and that your business is well-positioned to pursue.

Take claim of uncharted territory!

Strategic Campaign Planning

the best tools for the job

Analyze how established businesses in your industry are leveraging websites, content creation, SEO, and automation to grow their online presence, and where improvements upon these strategies can create an advantage for your business.

A Brand-building blueprint

Receive a clear, customized organic marketing strategy aligned with your specific goals, brand positioning, budget, current online presence, and preferred channels.

Put your business on the map

Extensive search-intent and keyword research that connects your services directly to the real problems for which your ideal clients are searching for solutions.

Your content strategy Framework

outline your vision

Our clients fill out our Discovery Survey to tell us about their business, values, service model, and ideal customer profile, along with their objectives, constraints, and desires. This enables us to understand your key needs and priorities.

Using this information, we engage in an iterative, data-driven research process to draft your comprehensive MarketMap.

Survey the Land

Each MarketMap includes an analytical audit of your business' current brand positioning, promotion strategy, marketing channels, and existing online presence.

Meet Your Neighbors

Discover how rapidly-growing incumbents and competitors in your industry have positioned themselves to reach your target audience, who these incumbents are, and how you can adapt and improve upon their strategies to grow your empire.

A step-by-Step Plan

Every MarketMap outlines a content market strategy for the year ahead. This includes a suggested implementation plan and rollout schedule, customized and optimized for your positioning, budget, and objectives.

Research-Backed Strategy you can implement with confidence

An investment in clarity, built to guide a full year of growth.

MarketMaps Report Only

We provide the blueprint, you lay the bricks.

$1,250 USD

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A standalone strategic asset for businesses that want clear direction without execution.

Current Web Presence Audit
Brand Personality and Positioning Recommendations
Optimized Promotional Messaging Suggestions
Online Marketing Campaign Strategy and Implementation Plan

MarketMaps Report
+ Campaign Implementation

Allow us to run your campaign while your run your business.

$1,250 Initial Onboarding

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We implement your campaign while you focus on serving your growing client base.

Everything included in standalone MarketMaps report
Content creation and scheduling for organic social media posting and website-integrated educational blogs included within our ContentContractor packages